Adidas x Parley for the Oceans

Enriched Corporate · Found: 2026-03-10 13:31

Partnership between Adidas and Parley for the Oceans addressing marine plastic pollution. Funds ocean conservation initiatives, beach cleanups, and education programs. Parley for the Oceans also runs the Global Cleanup Network and supports marine conservation advocacy.

Source: https://www.adidas.com/us/parley

Funding Details

Funder

Adidas / Parley for the Oceans

Funding Goal

Transform ocean plastic waste into high-performance sportswear products through a partnership model connecting coastal communities, NGO collectors, and Adidas product lines

Funding Amount

Not a grant programme; partnership/supply chain integration model

Deadline

Rolling partnership enquiries (Rolling)

How to Apply

Direct approach through Parley for the Oceans (parley.tv) or Adidas sustainability team. Parley partners with NGOs in coastal communities to collect ocean-bound plastic that is then processed into Adidas product materials.

Target Region

Coastal communities globally — primarily Maldives, Caribbean, Africa, Southeast Asia

Contact

parley.tv | Parley for the Oceans contact page

Last Checked

2026-03-14 21:46

Application Checklist

Eligibility

• Supply chain partnership, not a grant — revenue model required

Project Scope

• Must collect ocean-intercepted or ocean-bound plastic in certified volumes

Required Documents

• Chain-of-custody certification required for material traceability

Constraints

• Parley is selective; not an open call; competitive to join supply network

Summary

The Adidas x Parley collaboration is a long-running initiative that transforms ocean-intercepted plastic waste into high-performance sportswear products. The model represents a supply chain integration approach to plastic waste management rather than a traditional grant or CSR programme. Parley for the Oceans acts as the NGO intermediary, working with coastal community partners to collect plastic waste before it enters the ocean. Since 2015, Adidas has produced over 30 million pairs of shoes and significant quantities of apparel using Parley Ocean Plastic. The collaboration has expanded to multiple product lines and supported collection activities in various coastal regions including the Maldives, Caribbean islands, and African coastlines. For organizations operating plastic collection value chains in coastal developing countries, the Adidas-Parley model represents a relevant supply chain partnership opportunity rather than a funding source. If an organization can certify ocean-bound or ocean-intercepted plastic, there may be interest from the Parley supply network in purchasing or partnering on collection activities. The Parley network is selective in its partnerships and requires organizations to meet chain-of-custody and quality standards for the collected material. The primary benefit to NGO partners is a revenue stream from material sales and co-branding rather than grant funding.

Historical Context

Partnership launched 2015. Over 30 million shoes produced with Parley Ocean Plastic. Model has been cited as template for ocean plastic upcycling. Not expanded to open grant programme.

Why it was added

Corporate-NGO partnership addressing marine plastic pollution. Funds ocean conservation initiatives that benefit marine ecosystems relevant to aquaculture.

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