Pernod Ricard India Foundation — Prakriti Circular Economy Incubation

Enriched Corporate · Found: 2026-03-14 21:04

Indian CSR foundation running annual circular economy startup incubation programmes in India in partnership with IIM Calcutta and other institutions. Top startups receive grants and commercialization support. Focus on waste management and sustainable development.

Source: https://www.prifoundation.com/

Funding Details

Funder

Pernod Ricard India Foundation

Funding Goal

Support circular economy startups, waste management innovation, and sustainable development in India, particularly in North-East and other regions

Funding Amount

Top 6 startups in 2026 cohort received grants totalling INR 70 lakh (~EUR 7,500 each); structured as competitive incubation prizes

Deadline

Annual programme — next cohort expected late 2026 (periodic)

How to Apply

Applications through Prakriti Incubation Launchpad; implemented by IIM Calcutta Innovation Park (IIMCIP); year-long incubation programme leading to pitch competition

Target Region

India (focus on North-East India and other regions)

Contact

prifoundation.com; IIM Calcutta Innovation Park (IIMCIP) for programme applications

Last Checked

2026-03-14 21:04

Application Checklist

Eligibility

• India-based startups and organizations required — not international NGOs

Project Scope

• Circular economy and waste management focus required
• India EPR context relevant: org India operations could establish Indian legal entity

Required Documents

• Application through IIM Calcutta Innovation Park programmes

Constraints

• Competitive pitch process — not open grant application

Summary

The Pernod Ricard India Foundation (PRIF) runs the Prakriti Incubation Launchpad, an annual programme supporting early-stage Indian startups working on circular economy, waste management, and sustainable development challenges. The programme is implemented in partnership with IIM Calcutta Innovation Park (IIMCIP) and other leading academic institutions. In the 2025-2026 cohort focusing on North-East India, 36 ventures were shortlisted and 12 were selected through a jury process. The top 6 startups received grants totalling INR 70 lakh, along with buyer-seller connections and ecosystem partnerships. Selected ventures collectively employed 295 people including 185 women. Beyond the incubation programme, PRIF has also launched the Eco Empower project in partnership with the TSL Foundation focusing on waste circularity and support for informal waste workers in Faridabad. The foundation partners with NSRCEL (IIM Bangalore) and SIIC (IIT Kanpur) for additional programmes. The programme targets Indian startups and entrepreneurs and is not designed for international NGOs to apply directly. However, Indian partner organizations or Indian entities of international NGOs may be eligible.

Historical Context

Programme has collectively supported more than 75 startups, diverted over 5.5 lakh kilograms of waste, and enabled 400+ sustainable livelihoods. Annual cycle since approximately 2022.

Why it was added

grant-scan-list10-2026-03-14

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